16 spring, summer, fall, & winter issues

The Betsie Current is a free tabloid, published 16 times this year and distributed throughout Benzie County and neighboring towns.

This full-color community newspaper is published roughly every other week throughout the summer, from Memorial Day through Labor Day, and once per month in the fall, winter, and spring seasons.

Advertising inquiries, comments, suggestions, critiques, articles, photos, poems, and letters are welcome. View the archived issues here (2005-06, 2014-24).

Click here to see the 2024 Ad Rates!!!

2024 Issue Schedule
#	Date	Description
1	January 18
2	February 8
3	March 14
4	April 11
5	May 16	Memorial Day Weekend issue
6	May 30
7	June 13
8	June 27	Independence Day issue (handed out at Frankfort & Beulah parades)
9	July 11
10	July 25
11	August 8
12	August 22	Labor Day Issue
13	September 12
14	October 10	Frankfort Film Festival + Fall Fest issue
15	November 7	pre-Thanksgiving issue
16	December 5	pre-Holiday issue

10-Year Anniversary Magazine

The Betsie Current has published newspapers for 13 years — 2005-06, 2014-24. To celebrate that feat, in addition to our 16-issue newspaper run in 2025, we will also be publishing a glossy magazine to mark our 14th year.

Click here to see the Magazine Ad Rates!!!

Distribution

The Betsie Current is distributed in high-traffic restaurants, coffee shops, libraries, retail corridors, grocers, hotels, farm stands, salons, office waiting rooms, and institutions throughout Benzie County and bordering towns — 4,000 to 9,000 copies of each newspaper issue; there will be 20,000 to 40,000 copies of the 14-year anniversary magazine.

contact us to schedule your advertisements

CONTACT US BY EMAIL (preferred)
	Department	Email Address	Contact
	Advertising	aubreyannparker@gmail.com	Aubrey Ann Parker

CONTACT US BY PHONE (less preferred)
	Title	Phone Number	Contact
	Editor	231/649-3988	Aubrey Ann Parker
	Design / Layout	231/651-0900	Jordan Bates

CONTACT US BY MAIL (least preferred, unless you’re sending a check! Just kidding… but kinda for realz.)
The Betsie Current
P.O. Box 90
Frankfort, Michigan, 49635

advertising specifications

Color photos must be in CMYK format.
All photos and artwork should be 300 DPI, saved in TIFF format.
Digitally processed ads can be in PageMaker, InDesign, Photoshop, Illustrator, or PDF; either PC or Mac; on CD, DVD, or USB drive.
Media will not be returned!
Microsoft Publisher and other formats cannot be accepted!