Advertise with The Betsie Current

16 spring, summer, fall, & winter issues

The Betsie Current newspaper Benzie County advertising rate advertise

The Betsie Current is a free tabloid, published 16 times this year and distributed throughout Benzie County and neighboring towns.

This full-color community newspaper is published roughly every other week throughout the summer, from Memorial Day through Labor Day, and once per month in the fall, winter, and spring seasons.

Advertising inquiries, comments, suggestions, critiques, articles, photos, poems, and letters are welcome.  View the archived issues here (2005-06, 2014-21).

Click here to see the 2021 Ad Rates!!!

2021 Issue Schedule

# Date Description
1 January 28  
2 February 18  
3 March 18  
4 April 22  
5 May 20 Memorial Day Weekend issue
6 June 3  
7 June 17  
8 July 1 Independence Day issue (handed out at Frankfort & Beulah parades)
9 July 15  
10 July 29  
11 August 12  
12 August 26 Labor Day Issue
13 September 9  
14 October 7 Frankfort Film Festival issue
15 November 4 pre-Thanksgiving issue
16 December 2 pre-Holiday issue

10-Year Anniversary Magazine

The Betsie Current has published newspapers for nine years — 2005-06, 2014-20. To celebrate that feat, in addition to our 16-issue newspaper run in 2021, we will also be publishing a glossy magazine to mark our 10th year.

Click here to see the Magazine Ad Rates!!!


The Betsie Current is distributed in high-traffic restaurants, coffee shops, libraries, retail corridors, grocers, hotels, farm stands, salons, office waiting rooms, and institutions throughout Benzie County and bordering towns — 4,000 to 7,000 copies of each newspaper issue; there will be 20,000 to 40,000 copies of the 10-year anniversary magazine.

contact us to schedule your advertisements

  Department Email Address Contact
  Advertising Aubrey Ann Parker
CONTACT US BY PHONE (less preferred)
  Title Phone Number Contact
  Editor 231/649-3988 Aubrey Ann Parker
  Design / Layout 231/651-0900 Jordan Bates
CONTACT US BY MAIL (least preferred, unless you’re sending a check! Just kidding… but kinda for realz.)
    The Betsie Current
    P.O. Box 90
    Frankfort, Michigan, 49635

advertising specifications

  • Color photos must be in CMYK format.
  • All photos and artwork should be 300 DPI, saved in TIFF format.
  • Digitally processed ads can be in PageMaker, InDesign, Photoshop, Illustrator, or PDF; either PC or Mac; on CD, DVD, or USB drive.
  • Media will not be returned!
  • Microsoft Publisher and other formats cannot be accepted!

© 2021, The Betsie Current, all rights reserved.