The Betsie Current is a free tabloid, published 16 times this year and distributed throughout Benzie County and neighboring towns.
This full-color community newspaper is published roughly every other week throughout the summer, from Memorial Day through Labor Day, and once per month in the fall, winter, and spring seasons.
Advertising inquiries, comments, suggestions, critiques, articles, photos, poems, and letters are welcome. View the archived issues here (2005-06, 2014-21).
2021 Issue Schedule
|5||May 20||Memorial Day Weekend issue|
|8||July 1||Independence Day issue (handed out at Frankfort & Beulah parades)|
|12||August 26||Labor Day Issue|
|14||October 7||Frankfort Film Festival issue|
|15||November 4||pre-Thanksgiving issue|
|16||December 2||pre-Holiday issue|
The Betsie Current has published newspapers for nine years — 2005-06, 2014-20. To celebrate that feat, in addition to our 16-issue newspaper run in 2021, we will also be publishing a glossy magazine to mark our 10th year.
The Betsie Current is distributed in high-traffic restaurants, coffee shops, libraries, retail corridors, grocers, hotels, farm stands, salons, office waiting rooms, and institutions throughout Benzie County and bordering towns — 4,000 to 7,000 copies of each newspaper issue; there will be 20,000 to 40,000 copies of the 10-year anniversary magazine.
contact us to schedule your advertisements
|CONTACT US BY EMAIL (preferred)|
|Advertisingfirstname.lastname@example.org||Aubrey Ann Parker|
|CONTACT US BY PHONE (less preferred)|
|Editor||231/649-3988||Aubrey Ann Parker|
|Design / Layout||231/651-0900||Jordan Bates|
|CONTACT US BY MAIL (least preferred, unless you’re sending a check! Just kidding… but kinda for realz.)|
|The Betsie Current|
|P.O. Box 90|
|Frankfort, Michigan, 49635|
- Color photos must be in CMYK format.
- All photos and artwork should be 300 DPI, saved in TIFF format.
- Digitally processed ads can be in PageMaker, InDesign, Photoshop, Illustrator, or PDF; either PC or Mac; on CD, DVD, or USB drive.
- Media will not be returned!
- Microsoft Publisher and other formats cannot be accepted!
© 2021, The Betsie Current, all rights reserved.