Website Design

The Betsie Current can design and implement small-scale websites and optimize them during the design phase. This means your website starts to work for you immediately upon completion.

We are happy to work with third-party designs of your choosing, or of our choosing. (We know some great graphic designers.)

For large-scale websites we are happy to advise you on local web-designers who can service your needs.

Read More on Website Design and SEO:

Keyword Synonyms Optimization

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Adding synonyms of your target keywords can help your relevancy score in Google search results.  In natural conversations and writing, a person will use similar words instead of repeating the same phrase over and over again.  So, there is no need to be fanatical about using the exact keywords in the exact context.  Diversity is empowering.


Keywords in tags

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Keywords in <alt> tags

Since search engines cannot understand images yet they use the “alt” tag (<alt>) descriptions to categorize any images that they might find.  When you hover over an image, or click on the properties of a photo you will see the “alt” description pop-up.  Empty or missing alt tags are a wasted gift.  Use them, and use them wisely.

  • Use keywords in the description.
  • Shorter is more powerful, but long descriptions are OK.
  • Sign up for Google Webmaster Tools and make sure that you are allowing Google to index your images on your website so they appear in the search engines results.

See Also: keywords

A bit more info: here, and here.


Keywords Stuffing

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SEO Tips: keyword stuffing is bad

SEO Tips: keyword stuffing is bad

Keyword stuffing is adding as many keywords, or keywords in really high densities into a page as possible to try to trick or fool a search engine into believing the webpage is something that it is not, or that it is more relevant than it really its.

  • Sort of like Aunt Bertha’s stuffing, this is a bad idea.
  • If you are over 10% keyword density, you are going to get flogged by the search engine riot police.
  • 3% Density for Google, 5% for Yahoo or MSN are typically fine ratios.
  • Remember, keyword density is important (even to your Adwords quality score), but it is just one snowflake in the SEO snowstorm.
  • Remember, Google uses slaves kidnapped by alien spacecraft to crawl the internet. If it doesn’t sounds good (i.e. make sense) there is a good chance these Borg-type indexers will notice and penalize your site. All Praise Google!