SEO Services

Up-to-date Optimization of Each Page

Staying up-to-date on Search Engine Optimization (SEO) strategies is key to making sure your website is performance at its best. No SEO company can guarantee results for any extended period of time as it is impossible to know the how and when a search engine like Google will change its search formula leaving one website in the dust, and another at the top of the page.

This is why it is important to build your website’s content with long-term strategies in mind: great content, thoughtful articles, well-designed, and plenty of pictures and multi-media content.

Not all websites will need to embedded video, blogs, RSS feeds… but every website does need a strategy to make sure your website will perform.

Titles, meta data, densities, placement, internal keyword-rich linking

And many other strategies. Each site has custom needs and each site will have a different optimization plan. Regardless of what SEO tactics are used, they will be wide-ranging, industry-standard, ethical optimization practices.

Data-rich tracking of visitor characteristics.

Knowing how and why visitors are coming to your website goes beyond merely “hits” and “pageviews.” What keywords are users using? Where are they coming from? What keywords are getting you “Conversions?” Tracking your visitors can give you extremely valuable information that will help you make important business decisions.

Analysis of how Google sees your website

Google Webtools extends the view of your website’s performance. What are the top search results where your website shows up? And of these results, which ones are people clicking on to get to your website? Does Google see your website the way you want it to see your website? How many Links are coming into your site?

Google Adwords and Google Adsense

Make money through Google’s Adsense advertising program by putting ads on your website. Custom design the look, size, and feel to produce ads that fit with your content and theme. Adsense makes sense for websites with a healthy amount of traffic. If you don’t have the traffic, Adsense is unlikely to product results for you.

Adwords is Google’s keyword advertising. When someone enters keywords associated with your website (ones you have chosen) you can pay to have your advertisement appear (you pay only when someone visits your site). Adwords can be a very powerful tool in the right hands. Combined with conversion tracking you can see what keywords are leading to sales and which ones are bouncing your traffic away.

Sitemaps, URL submission, and much more

Each website is different, and each project may require different tactics toachieve the desired performance.

Inbound Links

Whenever another website links to your website, it gives search engines vital clues about your website: Is the site reputable (e.g. does it cross-link, is it a paid link?)? Is it similar to your site? Does it have a good Page Rank (e.g. does it have any web cred)?

Typically, the more inbound links the better. However, the better the reputation of the links, the more similar it is to your site, and the better the Page Rank will all be factored into determining your website’s credibility and relevance.

Links from Similar Sites

By building links from similar sites (find them by searching for keywords that you are using) it tells search engines that your competition and your community find you a good resource. It means they respect you and are giving you “props.” (e.g. give props to the Wookie means you have a powerful, hairy beast swinging steal pipes, or shooting laser guns, and that is always a good thing for the good guys.)

Inbound Anchor Text

When possible, using keywords in the anchor text (i.e. the text that is in the actual link, for example: website optimization), tells search engines that you site is about.* This is extraordinarily helpful.

Inbound Links from Reputable Sites

If we think logically about what we trust as individuals you will get a good sense about what search engines trust as websites. And although most people don’t trust the government, they do trust that government websites (.gov) will have at least some information that they need. Thus, a link from a .gov site is often a much better link that a .com or .info site. As well, .org and .edu sites are also very valuable links.

Page Rank, Where you Should be

Page Rank is a good indicator of overall reputation. Typically 0-2 (out of 10) Page Rank is common for new sites, sites that are old but rarely used, sites that have small following, or sites that are fabulous but have very few inbound links. 3-5 Page Rank is often signifies a website that is doing pretty well for itself. This is typically the range most website should fall into and be satisfied with their reputation. Anything over a 6 is often a very credible website from a national organization (Colleges, news agencies, very active non-profits) or from people who really spend a lot of time building links.

NOTE: My pagerank is a 2/10. Mainly because it is an old domain name that I used for a previous business and only recently have repurposed for website optimization.

*Note: a preposition (such as “about” often is) must modify and object to be a preposition. Therefore, about, in the previous sentence is not a preposition and therefore can be used at the end of sentence. It is then modifying is and is then an adverb.

This entry was posted on Monday, June 8th, 2009 at 8:03 am and is filed under Good SEO Practice, Keywords, Link Building, SEO Tips, Search Engine Optimization, Website Design. You can follow any responses to this entry through the RSS 2.0 feed.

Keywords in Meta Tags

By admin

Keywords in your Meta tags help for the most part. Although they used to be very important, they are not only slightly important and many websites forgo them altogether. However, since they do not hurt, and you never know when they may become important, there is no reason not to have keywords in your Meta Tags.

Title Tag: Very Important. Short and sweet.
Keywords Meta Tag. 10 or so keywords is all you should use. Best keywords first.
Meta Descriptions: often used for search engine excerpts.

This entry was posted on Tuesday, May 26th, 2009 at 3:36 pm and is filed under Good SEO Practice, Keywords, SEO Tips, Search Engine Optimization, Website Design. You can follow any responses to this entry through the RSS 2.0 feed.

Cross Linking

By admin

Cross linking

BAD SEO: Cross Linking

A cross link is a link to another website who is linking to a third website who is then linking back to you. This is different than a “reciprocal link” or “link exchange.”

I rub your back, you rub her back, she rubs my back might work for a massage circle, but on the internet… well, it has been abused and is often an indicator of link abuse.
Valid or not, it can count against you.
Build legitimate inbound links from similar websites.
Do not buy, sell, or trade links unless you know you that it is legitimate.
Just say “No” to bad links, drugs, increasing your child’s allowance, and ABC gum.

This entry was posted on Monday, May 25th, 2009 at 8:43 am and is filed under Bad SEO Practice, Link Building, SEO Tips, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed.