Small Business Website Optimization, Traverse City, MI » SEO Tips

Old Links

admin — Tue, 07 Jul 2009 16:17:46 +0000

When building your links, consider that an older link is going to be considered the better link. This shows that the site that is linking to you STILL finds you relevant. Obviously, this is good. New links are great, and will someday be old links (we hope). However, be careful when adding links… too many at once raises red flags and could imply that you are buying them. (Which Google feels is bad.)

Keywords Density

admin — Mon, 25 May 2009 15:17:33 +0000

Keyword density is a measure of how often you use a keyword in relation to the total text content on the page. It is measured in a percentage of the total… 3% would mean you use the keyword 3 times in every 100 words.

If you are over 10% keyword density, you are going to get flogged by the search engine riot police.
3% Density for Google, 5% for Yahoo or MSN are typically a good ratio.Remember, keyword density is important (even to your Adwords quality score), but it is just one snowflake in the SEO snowstorm.
Remember, Google uses slaves kidnapped by alien spacecraft to crawl the internet. If it doesn’t sounds good (i.e. make sense) there is a good chance these Borg-type indexers will notice and penalize your site. All Praise Google!

URL Keywords

admin — Mon, 25 May 2009 15:08:06 +0000

SEO TIP : Keyword in your URL

Keywords in your URL help search engines and humans to better understand what your webpage and thus your website are about.

http://domainname.com/turkey-basters.html is descriptive (more or less). http://domainname.com/default=1.html is not. If you were a search engine (or a searcher, which would you give more search cred?)
Use your hyphens, turkey-basters rather than turkeybasters. Search engines and human eyes like it better.

In comedy, repetition is key, so use your keywords in your document, in your alt text, and so forth. You are building: a theme, a vision, a sacred hut in the woods for the devoted.