Small Business Website Optimization, Traverse City, MI » keywords

Keyword Synonyms Optimization

admin — Tue, 02 Jun 2009 23:51:23 +0000

Adding synonyms of your target keywords can help your relevancy score in Google search results. In natural conversations and writing, a person will use similar words instead of repeating the same phrase over and over again. So, there is no need to be fanatical about using the exact keywords in the exact context. Diversity is empowering.

Keywords in Meta Tags

admin — Tue, 26 May 2009 22:36:56 +0000

Keywords in your Meta tags help for the most part. Although they used to be very important, they are not only slightly important and many websites forgo them altogether. However, since they do not hurt, and you never know when they may become important, there is no reason not to have keywords in your Meta Tags.

Title Tag: Very Important. Short and sweet.
Keywords Meta Tag. 10 or so keywords is all you should use. Best keywords first.
Meta Descriptions: often used for search engine excerpts.

Keywords in tags

admin — Mon, 25 May 2009 15:53:17 +0000

Keywords in tags

Since search engines cannot understand images yet they use the “alt” tag () descriptions to categorize any images that they might find. When you hover over an image, or click on the properties of a photo you will see the “alt” description pop-up. Empty or missing alt tags are a wasted gift. Use them, and use them wisely.

Use keywords in the description.
Shorter is more powerful, but long descriptions are OK.
Sign up for Google Webmaster Tools and make sure that you are allowing Google to index your images on your website so they appear in the search engines results.

Keywords in Document Beginning

admin — Mon, 25 May 2009 15:29:17 +0000

SEO TIPS Keywords at the start of a document.

In journalism, the first paragraph is the one that grabs you. On a website, the

same is true. It is only logical that search engines would give the beginning keywords more respect.

Remember, coding counts. If your text is all over, what is coded first is often “seen” first.
Be IMPRESSIVE quickly.

Keywords in your Headers

admin — Mon, 25 May 2009 15:23:41 +0000

One of the more important Good SEO tips is to make sure that your Headers (H1, H2, H3) consistently have keywords in them. Think of them as super labels. You are telling the search engines and your visitors what each section is about.

Important, Young Grasshopper, like the proper amount of head on a beer.
Be Concise. Use your most important keywords first.
Rule of Thumb: H1 = 1 – 2 keywords. H2 = 2-3 keywords, H3 = 3-4 keywords… simple in theory.

URL Keywords

admin — Mon, 25 May 2009 15:08:06 +0000

SEO TIP : Keyword in your URL

Keywords in your URL help search engines and humans to better understand what your webpage and thus your website are about.

http://domainname.com/turkey-basters.html is descriptive (more or less). http://domainname.com/default=1.html is not. If you were a search engine (or a searcher, which would you give more search cred?)
Use your hyphens, turkey-basters rather than turkeybasters. Search engines and human eyes like it better.

In comedy, repetition is key, so use your keywords in your document, in your alt text, and so forth. You are building: a theme, a vision, a sacred hut in the woods for the devoted.