BAD SEO: Cross Linking

A cross link is a link to another website who is linking to a third website who is then linking back to you.  This is different than a “reciprocal link” or “link exchange.”

• I rub your back, you rub her back, she rubs my back might work for a massage circle, but on the internet… well, it has been abused and is often an indicator of link abuse.
• Valid or not, it can count against you.
• Build legitimate inbound links from similar websites.
• Do not buy, sell, or trade links unless you know you that it is legitimate.
• Just say “No” to bad links, drugs, increasing your child’s allowance, and ABC gum.