Small Business Website Optimization, Traverse City, MI » bad seo

Old Links

admin — Tue, 07 Jul 2009 16:17:46 +0000

When building your links, consider that an older link is going to be considered the better link. This shows that the site that is linking to you STILL finds you relevant. Obviously, this is good. New links are great, and will someday be old links (we hope). However, be careful when adding links… too many at once raises red flags and could imply that you are buying them. (Which Google feels is bad.)

Cross Linking

admin — Mon, 25 May 2009 15:43:49 +0000

Cross linking

BAD SEO: Cross Linking

A cross link is a link to another website who is linking to a third website who is then linking back to you. This is different than a “reciprocal link” or “link exchange.”

I rub your back, you rub her back, she rubs my back might work for a massage circle, but on the internet… well, it has been abused and is often an indicator of link abuse.
Valid or not, it can count against you.
Build legitimate inbound links from similar websites.
Do not buy, sell, or trade links unless you know you that it is legitimate.
Just say “No” to bad links, drugs, increasing your child’s allowance, and ABC gum.

Tiny Links

admin — Mon, 25 May 2009 15:38:18 +0000

Bad SEO: Small links

Small links are links that are smaller than the text surrounding them or smaller than a visitor could read without any additional effort.

If you can’t see it, your visitor can’t see it. But Google is ALL- Seeing. It knows you are hiding a link. You will be caught (eventually).
Bad idea. It makes Google angry.
Sad idea. It makes Google’s heart full of sorrow.

Keywords Stuffing

admin — Mon, 25 May 2009 15:33:14 +0000

SEO Tips: keyword stuffing is bad

Keyword stuffing is adding as many keywords, or keywords in really high densities into a page as possible to try to trick or fool a search engine into believing the webpage is something that it is not, or that it is more relevant than it really its.

Sort of like Aunt Bertha’s stuffing, this is a bad idea.

If you are over 10% keyword density, you are going to get flogged by the search engine riot police.

3% Density for Google, 5% for Yahoo or MSN are typically fine ratios.

Remember, keyword density is important (even to your Adwords quality score), but it is just one snowflake in the SEO snowstorm.

Remember, Google uses slaves kidnapped by alien spacecraft to crawl the internet. If it doesn’t sounds good (i.e. make sense) there is a good chance these Borg-type indexers will notice and penalize your site. All Praise Google!