Archive for the ‘Bad SEO Practice’ Category

Cross Linking

Monday, May 25th, 2009

Cross linking

BAD SEO: Cross Linking

BAD SEO: Cross Linking

A cross link is a link to another website who is linking to a third website who is then linking back to you.  This is different than a “reciprocal link” or “link exchange.”

  • I rub your back, you rub her back, she rubs my back might work for a massage circle, but on the internet… well, it has been abused and is often an indicator of link abuse.
  • Valid or not, it can count against you.
  • Build legitimate inbound links from similar websites.
  • Do not buy, sell, or trade links unless you know you that it is legitimate.
  • Just say “No” to bad links, drugs, increasing your child’s allowance, and ABC gum.

Tiny Links

Monday, May 25th, 2009
Bad SEO:  Small links

Bad SEO: Small links

Small links are links that are smaller than the text surrounding them or smaller than a visitor could read without any additional effort.

  • If you can’t see it, your visitor can’t see it. But Google is ALL- Seeing. It knows you are hiding a link. You will be caught (eventually).
  • Bad idea. It makes Google angry.
  • Sad idea. It makes Google’s heart full of sorrow.

Keywords Stuffing

Monday, May 25th, 2009
SEO Tips: keyword stuffing is bad

SEO Tips: keyword stuffing is bad

Keyword stuffing is adding as many keywords, or keywords in really high densities into a page as possible to try to trick or fool a search engine into believing the webpage is something that it is not, or that it is more relevant than it really its.

  • Sort of like Aunt Bertha’s stuffing, this is a bad idea.
  • If you are over 10% keyword density, you are going to get flogged by the search engine riot police.
  • 3% Density for Google, 5% for Yahoo or MSN are typically fine ratios.
  • Remember, keyword density is important (even to your Adwords quality score), but it is just one snowflake in the SEO snowstorm.
  • Remember, Google uses slaves kidnapped by alien spacecraft to crawl the internet. If it doesn’t sounds good (i.e. make sense) there is a good chance these Borg-type indexers will notice and penalize your site. All Praise Google!
  • Keywords Density

    Monday, May 25th, 2009

    Keyword density is a measure of how often you use a keyword in relation to the total text content on the page.  It is measured in a percentage of the total… 3% would mean you use the keyword 3 times in every 100 words.

    • If you are over 10% keyword density, you are going to get flogged by the search engine riot police.
    • 3% Density for Google, 5% for Yahoo or MSN are typically a good ratio.Remember, keyword density is important (even to your Adwords quality score), but it is just one snowflake in the SEO snowstorm.
    • Remember, Google uses slaves kidnapped by alien spacecraft to crawl the internet. If it doesn’t sounds good (i.e. make sense) there is a good chance these Borg-type indexers will notice and penalize your site. All Praise Google!

    See Also: Keyword Stuffing